Why we do this
We believe in the powers of design, technology, science, and human empathy to help improve people's health... and their lives.
Jeff - why I do this
About 10 years ago I co-founded a company with some other graduate students that developed a new type of nutritional ingredient from Algae. We scaled up the company, which was eventually acquired by a larger nutrition ingredients corporation, but I was continually disappointed by the lack of transparency and honesty in the industry. As I dove into the science I found some excellent products, but they were usually not the ones winning in the marketplace. Companies often cut corners on the ingredients or used them in very small quantities so they could include them on the label but at a dosage that was shown to be largely ineffective. Stride is my opportunity to remedy that, both with quality products and with an experience that we designed to be a bit like a digital assistant for your nutrition. This is just the beginning!
After having a child with food related allergies, my family embarked on a journey to find out ways to cater for his nutritional needs. That journey led us to a better understanding of the importance of a healthy diet made with the finest and safest ingredients, and a healthy kid, a precept on which we created Stride Nutrition. Additionally, I saw the effects of malnutrition on children, having spent my childhood growing up in Nigeria. Pursuant to that, we are donating a portion of our sales to Vitamin Angels, a non-profit that provides vitamins to mothers and children at the risk of malnutrition.
Co-Founder, Chief Architect
As an engineer, I take pride in making things that help people live happier, healthier lives. At Stride, we've built the world's first smart vitamin refill service - powered by a pill bottle that connects to your phone. While the technology is certainly complicated, I'm motivated when people tell me that they never forget to take their vitamins.
I hope you'll enjoy taking your Stride vitamins as much as our team has enjoyed building this experience.